10 GRAMS
10 Grams is a unique dining concept that combines truffle dishes with street food.
The name refers to the amount of truffles used in each dish - enough to showcase the product's quality
without raising the menu prices.
BRANDING
We created the visual identity for 10 Grams by combining the noble product of truffles with pop culture.
We used photography and set design to highlight the truffle dishes and original cocktails in a colorful and exciting setting.
Our goal was to create a lively and fresh atmosphere that emphasizes pleasure and excitement.
Cocktails
Its pop and colorful universe helps to tell the subjects in a more lively way.
Dishes
The narrative side of the scenes translating a will to be fun and offbeat.
Aspirational
Gives the account a personality, a tone of voice that is different from others and that customers can identify with
Client // 10 Grams
Art Direction // Hugo El Koubi
Scnography // Delphine Fromont
Photographe // Emilie Gomez
Editing // Hugo El Koubi